THE RULE OF SEVEN CONTACTS.
Welcome to our “Did You Know?” series, designed to highlight interesting and
surprising facts about networking. Continue reading to find out some compelling insights that will elevate your networking prowess.
Did you know that building strong business relationships typically requires about seven interactions?. Research shows that, on average, it takes seven encounters with a potential business contact to establish a solid and reliable connection. This is often referred to as The Rule of Seven Contacts.
In elite networking circles, the focus is not just on making an initial connection but on the quality and consistency of those interactions, as developing a meaningful and lasting relationship doesn’t happen overnight. It involves engaging with your contacts several times over a period, with each interaction helping to build trust and familiarity.
Additionally, try to attend multiple events where you know they’ll be present. This not only increases your visibility but also provides more opportunities for organic interactions.
Tidbits: By consistently showing up and finding various ways to connect, you reinforce your commitment to building a strong, lasting business relationship.
